【深圳特区报】以技术创新为引擎 以全球交付为舞台 以高附加值服务为核心 深圳服务外包迈向价值链中高端
发布时间：2026-01-21 07:40:28 浏览量：2
作为中国改革开放窗口和粤港澳大湾区核心引擎，近年来，深圳以数字服务外包为突破口，持续推动信息技术外包（ITO）产业向高附加值、高技术含量方向升级。
根据深圳市商务局最新数据，截至2024年12月，深圳离岸服务外包业务覆盖全球82个国家和地区，数字贸易进出口601.6亿美元，同比增长11.3%。其中，出口额292.1亿美元，同比增长6.4%。深圳作为国家服务外包示范城市，贡献尤为突出。2024年全国服务外包执行额同比增长17.4%，其中信息技术外包（ITO）、业务流程外包（BPO）及知识流程外包（KPO）执行额分别增长6.47%、10.95%和11.69%，成为全国ITO出口的重要增长极。
深圳高新科技园。 （深圳特区报记者 周红声 摄）金蝶国际为出海企业提供本地化服务。 （视觉中国）
政策精准发力，撬动高附加值转型
为巩固和扩大ITO产业优势，近两年，深圳对ITO/KPO等高增值型服务外包的政策支持从“广撒网”转向“精聚焦”。
2023年，深圳出台《支持数字贸易高质量发展若干措施》明确，对云计算、AI外包合同执行额给予15%奖励（单项目上限500万元），推动企业向AI、工业软件等高附加值领域跃迁；“深i企”平台为企业员工考取AWS、PMP等国际认证提供80%费用报销；前海合作区试点的“国际职业资格认证”认可港澳及新加坡IT资质，为产业发展注入政策红利等。
“深圳服务外包政策已进入‘提质增效’新阶段。”深圳大学服务贸易研究中心主任李明表示，“过去拼成本，现在拼技术、拼交付、拼生态。政府通过真金白银引导企业向云计算、AI、工业软件等知识密集型领域升级，正是抓住了全球数字化转型的窗口期。”
茂物城市风光。（视觉中国） A city view of Bogor, Indonesia. VCG
多元主体协同，打造全球交付能力
在深圳ITO生态体系中，不同类型企业各展所长，形成协同效应。不仅拥有华为、腾讯等全球科技巨头，还聚集了一批专业化的ITO服务企业，形成“头部赋能+专业深耕”的完善格局。
平台型科技企业依托自身技术底座，向外输出数字基础设施能力。例如，华为云已在全球设立多个交付中心，为欧洲、中东、拉美等地客户提供本地化ITO服务；腾讯则依托腾讯云与企点平台，将游戏出海的技术支撑体系打造成ITO标杆。“这已不是简单的代码外包，而是全球化数字基建能力的输出。”一位行业分析师评价道。
此外，金蝶国际、中软国际、软通动力、法本信息等50余家或上市或细分领域的龙头IT服务商，以及超3000家专业化中小企业，它们凭借敏捷交付和垂直领域深耕赢得国际市场认可。例如，金蝶国际构建三网合一的海外交付资源池，专为出海中企提供本地化服务。截至目前，金蝶客户业务已遍布全球172个国家和地区，累计服务海外1000+标杆企业，成为出海企业的优选合作伙伴。
人才结构持续优化，支撑产业高质量发展
人才是ITO产业跃升的核心驱动力。
数据显示，截至2025年，深圳就业登记人数已经突破1271万，其中，从事信息传输、软件和IT服务的人员接近70万，成为全国IT人才最密集的城市之一；在人工智能、云计算等前沿领域，深圳高端人才集聚度位居国内前列；在服务外包领域，深圳具备多语言与国际项目经验的人才占比约24%，显著高于全国服务外包行业12%的平均水平。
通过校企合作、政府培训、国际引进三位一体的培养机制，深圳大学、南方科技大学等高校设立服务外包学院，与华为、腾讯共建产业基地，年均输送数万名ICT及信息技术相关专业毕业生。
“目前，深圳正从过去依赖人力资源规模供给的模式，加速转向以高端人才驱动的价值创造新阶段。”猎聘华南区负责人表示，深圳工程师队伍正成为服务外包“出海”的核心竞争力。
聚焦前沿领域，贡献服务外包升级深圳方案
当前，深圳ITO产业正加速向价值链顶端攀升。2024年，深圳有11个服务贸易数字化案例入选“粤港澳大湾区贸易数字化领航区”建设成果，涵盖AI驱动测试自动化、低代码平台外包等前沿领域。
专家普遍认为，深圳ITO产业已初步形成“技术驱动—政策引导—企业落地”的良性循环。未来，随着RCEP框架下数字贸易规则深化、粤港澳大湾区跨境数据流动试点推进，以及企业国际化运营能力持续增强，深圳有望在全球ITO价值链中占据更具战略性的位置。
“深圳ITO以技术创新为引擎、以全球交付为舞台、以高附加值服务为核心的模式，不仅贡献了中国服务外包升级的深圳方案，更在全球数字服务价值链重构中树立了新基准。”李明说。
As China’s pioneering reform hub and the core engine of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), Shenzhen is leveraging digital service outsourcing to propel its information technology outsourcing (ITO) sector toward high-value, technology-intensive offerings.
Data from the Shenzhen Municipal Commerce Bureau revealed that as of December 2024, the city’s offshore service outsourcing had reached 82 countries and regions. Digital trade import-export volume hit US$60.16 billion in 2024, up 11.3% year on year, with exports growing 6.4% to US$29.21 billion. As a national service outsourcing model city, Shenzhen saw executed contract value rise 17.4% in 2024, with ITO, BPO (business process outsourcing), and KPO (knowledge process outsourcing) growing 6.47%, 10.95%, and 11.69%, respectively, cementing its role as a key national growth pole for ITO exports.
Shenzhen has refined policy support to consolidate its advantages in high-value segments like ITO and KPO. In 2023 the city introduced a series of measures to promote high-quality digital trade. Among them was a 15% reward-based on executed contract value-for outsourcing projects in cloud computing and AI, steering firms toward premium sectors like industrial software. Additional incentives included the “Shen i Qi”platform’s 80% subsidy for international certifications and Qianhai’s pilot program recognizing overseas vocational qualifications.
“Shenzhen’s policy has entered a stage of quality and efficiency enhancement,” noted Li Ming, director of the Service Trade Research Center at Shenzhen University. “Competition is now centered on technology, delivery, and ecosystem - not just cost.”
Shenzhen’s ITO ecosystem thrives on the complementary strengths of diverse players. Alongside global giants like Huawei and Tencent, the city hosts a cluster of agile service providers.
Platform-based enterprises are exporting digital infrastructure capabilities globally. Huawei Cloud has established worldwide delivery centers while Tencent leverages its cloud and Qidian Platform to transform technical support for game exports into an ITO benchmark. “This represents the export of global digital infrastructure capability, far beyond simple coding,” an industry analyst observed.
Over 50 leading IT firms, including Kingdee International, Chinasoft International, iSoftStone, and Faben Information, alongside thousands of specialized SMEs, are winning international business through agile delivery and deep vertical expertise. Kingdee, for example, serves clients in 172 countries, supporting over 1,000 overseas flagship enterprises.
A robust talent pool underpins the industry’s ascent. Shenzhen’s employed population had exceeded 12.71 million by 2025, with nearly 700,000 in IT services. making it one of China’s most talent-dense IT cities. The city leads in concentrations of high-end talent in AI and cloud computing. Notably, about 24% of its service outsourcing workforce possesses multilingual and international project experience-double the national average.
Local universities, including Shenzhen University and the Southern University of Science and Technology, partner with industry leaders like Huawei and Tencent, producing tens of thousands of ICT graduates annually.
Shenzhen’s ITO sector is now accelerating toward the top of the global value chain. In 2024, 11 of its digital trade cases were featured in the achievements of the GBA Trade Digitalization Pilot Zone, spanning AI-driven test automation and low-code platform outsourcing.
Experts expect Shenzhen to take on a more strategic global role as digital trade rules deepen under RCEP, cross-border data flow pilots advance in the GBA, and local firms enhance international operations.
“Shenzhen’s ITO model-powered by innovation, staged for global delivery, and centered on high-value services-offers a blueprint for China’s service outsourcing upgrade and sets a new benchmark in the restructuring of the global digital value chain,”Li said.
(translated by Li Jing)
走近APEC
APEC Snapshots
APEC组织结构
APEC共有5个层次的运作机制：领导人非正式会议、部长级会议、高官会、委员会和工作组、秘书处。
APEC主要议题：作为区域经济合作论坛，APEC主要讨论与全球和区域经济有关的议题，如贸易和投资自由化便利化、区域经济一体化、互联互通、经济结构改革和创新发展、全球多边贸易体系、经济技术合作和能力建设等。
APEC Structure
APEC operates within a five-tier framework ： the Leaders’Meeting, Ministerial Meetings, Senior Officials’Meetings, committee and working-group meetings, and the Secretariat.
APEC’s core agenda：As a forum dedicated to fostering regional economic cooperation, APEC primarily addresses global and regional economic issues. Its core agenda includes trade and investment liberalization and facilitation, regional economic integration, connectivity, economic structural reform and innovation, strengthening the global multilateral trading system, and promoting economic and technical cooperation for capacity building.
回眸APEC
APEC Through the Years
第二站：
印度尼西亚茂物
1994年，APEC第二次领导人非正式会议在印度尼西亚茂物举行。本次会议确立了APEC实现贸易和投资自由化的目标，即茂物目标，提出发达成员于2010年前、发展中成员于2020年前实现这一目标的两个时间表。
茂物市是印度尼西亚西爪哇的名城，北距印尼首都雅加达约60公里，人口约300万。茂物气候宜人、雨量充沛，号称世界上打雷最多的地方，有“世界雷都”的美名。茂物市农业、制造业和旅游业发达，著名景点有茂物植物园、萨拉火山等。2005年8月，深圳和茂物缔结友好城市。
Second Stop: Bogor, Indonesia
The second APEC Economic Leaders’Meeting was held in Bogor, Indonesia, in 1994. At the meeting, APEC leaders adopted the Bogor Goals, which aimed for free and open trade and investment in the Asia-Pacific by 2010 for industrialized economies and by 2020 for developing economies.
Located 60 kilometers south of Jakarta, Bogor is a city of roughly 3 million people. It is known for pleasant climate, abundant rainfall, and frequent thunderstorms-a trait that has earned it the nickname“Lightning Capital of the World.”The city benefits from a well-developed agricultural sector, a strong manufacturing industry, and a thriving tourism scene. Among its notable attractions are the Bogor Botanical Gardens, and the nearby Mount Salak. In August 2005, Bogor and Shenzhen established a sister-city relationship.
政策点睛
Policy Spotlight
深圳“真金白银”推动服务贸易高质量发展
2025年5月，深圳市商务局发布《2025年深圳服务贸易发展扶持政策要点十条》，拿出“真金白银”鼓励企业开拓国际市场，全力推动服务贸易高质量发展。
政策提出，鼓励承接高增值型外包业务。支持服务外包企业承接信息技术外包（ITO）和知识流程外包（KPO）等高增值型服务外包业务，围绕服务外包高端领域，培育一批功能完善、创新突出的产业集群和龙头企业，对符合条件的企业每家给予最高100万元奖励。
同时，2025年12月，商务部、中央网信办、国家发展改革委、工业和信息化部、财政部、海关总署联合发布《促进服务外包高质量发展行动计划》。其中提出，围绕实施平台载体提升行动、实施创新引领行动等，支持深圳等服务外包示范城市高质量发展。
Shenzhen invests heavily in service trade
In May 2025, the Shenzhen Municipal Commerce Bureau rolled out 10 new measures to bolster service trade development, providing strong financial incentives for enterprises to expand globally and upgrade the sector’s growth quality.
The policy encourages firms to take on high value-added outsourcing-including ITO and KPO-and aims to foster innovative, functionally advanced industrial clusters and market leaders. Eligible companies may receive rewards of up to 1 million yuan each.
In December of the same year, national authorities issued an action plan to promote the high-quality development of service outsourcing. The plan outlines initiatives such as enhancing platform infrastructure and spurring innovation, and supports high-quality development in demonstration cities including Shenzhen.
